Why We Do This Work
Every week, we meet people who are incredibly smart and successful in their careers but feel completely lost when it comes to personal finance. There's this disconnect between intelligence and financial confidence that shouldn't exist.
We remember working with Sarah, a brilliant engineer who designed complex systems but couldn't figure out why she always felt broke despite earning six figures. Or Marcus, who ran a successful consulting business but had never separated his business and personal finances properly.
"The moment someone finally understands their money – really understands it – everything changes. That's the moment we live for."
What we've learned is that financial education isn't about teaching people to be perfect with money. It's about giving them the tools and confidence to make good decisions most of the time, and to recover quickly when they don't.
Our programs launching in autumn 2025 reflect years of refinement based on feedback from over 3,000 participants. We've seen what works, what doesn't, and what people actually need to succeed financially.
The landscape of personal finance has changed dramatically. Traditional advice doesn't account for gig economies, remote work, or the unique challenges facing people starting their careers today. We're building education that addresses these modern realities.